Design is equal parts beauty, structure and story.
When all three are balanced, design creates connections—between the rational and the emotional, the idea and the action, the abstract and the concrete. Done right, design solves business problems by perfectly translating your strategic intent into tangible reality.
Great design is beautiful.
It’s beautiful because it works.
Selected client list
I work with Fortune 100 companies, startups in Silicon Valley and everything in between. They all want one thing: to connect with their audiences by telling their story more clearly and more powerfully.
Bank of America
The North Face
Tampa Bay Rays
UC Irvine Health
Through design, I create stronger connections between organizations and their audiences. I start with a simple, strategic concept, then craft brand expressions and experiences that overcome business challenges.
My career has led me from New York to San Francisco—over a decade of experience at the world’s premier brand identity firms. As an independent consultant and designer, I specialize in visual identity systems, design implementation and creative storytelling.